3 Ways to Upsell in Your Hotel with AI

Aiello Inc.
5 min readMay 9, 2022


For most people, staying in a hotel is a unique experience of changing their environment. During this time, the guests are more willing to purchase extra services to elevate their travel experience.

The question is, how do you make the most out of it in 2022?

Travelers are not looking for travel recommendations in a hotel anymore. In fact, most modern guests use Google search or social media like Instagram, to plan their trip.

So, how can a hotel win back guests’ attention in this day and age?

Employing an effective localization strategy is your best bet. The truth is that you know your area better than anyone else. Or more precisely, your concierge. They know that little bistro across the street with the most authentic local food, the hidden gems in your city, or handy tips such as where to buy a local sim card or a perfect gift for the family in a reasonable price.

The downside is that even with an exceptional staff member, there won’t be any tangible record of customer behavior. What if we could pack the years of experience and local knowledge of a seasoned concierge into an AI model that informs you about what your guests really want?

Aiello Assistant combines voice AI concierge and a digital guest directory all in one device. It’s designed to analyze information about customer behavior, enhance hotel experience and maximize profits.

Read on to learn how.

Know your customer: The best product to sell is to sell what the guests want

Your guests choose your hotel for a reason.

“My partner loved the mattress and the smell of the shampoo so much, we had to come back.”

“I really like this hotel because of its lively neighborhood with lots of great bars and restaurants.”

Aiello Assistant uses voice AI technology to mediate conversations between hotel staff and your guests. The voice assistant works only with human input and allows your guests to communicate their preferences, likes, dislikes, worries, and even wishes.

We found out that the average number of interactions between the guest and Aiello Assistant is 20 times per night. How many of the daily guest inquiries to your hotel staff will actually turn into knowledge about customer behavior?Whether your guests ask for hypoallergenic pillows, ice cream bars, or a local brewery, you have the first-hand information to tailor your marketing activities to their preferences.

Aiello Assistant’s Guests’ Profile Dashboard empowers you with customer index — wants, asks, confusions, attractions, frequency of the interactions and uses it to create your authentic customer group profile.

Aiello Assistant’s Guests’ Profile Dashboard

Drive in-room sales: Power your in-house marketing with Aiello Assistant

Figuring out the best way to inform guests about your current offers can be a headache. Aiello Assistant is a device deployed in the hotel room, usually on the night table. The virtual concierge uses its voice to greet the guests the moment they enter their hotel room. That’s hard to ignore.

According to real data from our client, InterContinental Kaohsiung, one of the most popular times when the guests interact with the device is within 2 hours after the check-in. In this case Aiello Assistant was used to run 65,000 ad campaign cycles in 4 months.

Why not capitalize on that?

The UI of Aiello Assistant, together with the information database, is real-time and fully customizable. Use this marketing channel to show a visual display of whatever you want your guests to see. Or better yet, message them on the device! The broadcast messaging allows you to send group messages to selected rooms so that your guests will not miss the happy hour at your bar.

Broadcast messages to your guests

Aiello Assistant is a seamless ecosystem that allows you to upload and manage your promotional offers on our cloud-based platform and send them directly to devices located in your hotel rooms or reach your customers on their smartphones through social messaging apps like LINE.

On top of that, you’ll save costs and time spent on printing all your promotional items which the guests won’t even notice.

Reach your guests on their smartphones: Aiello Assistant boosted consumer spending with nearly 20,000 coupon downloads in 6 months

Aiello is a leading provider of smart hotel solutions in Asia that has been deployed in more than 4,500 hotel rooms and used by 1 million hotel guests every year.

Farglory Hotel Hualien in Taiwan, benefits from Aiello Assistant’s integration with the popular social network LINE. [Read the full story here]

The hotel collaborates with over 200 local shops, offering discounts, coupons, and giveaways through Aiello Assistant. Guests can view travel and restaurant tips on the Aiello and Farglory’s joint LINE account and get notifications about coupons issued by the hotel and local businesses.


When the guests ask the virtual concierge about the local attractions, such as “Where can I try authentic local food?”, Aiello Assistant will answer the question and send the coupon with the restaurant location directly to the guest’s smartphone.

The result?

Nearly 20,000 coupon downloads by hotel customers and 3000 new memberships from a single property in 6 months without any staff involvement.

This success story proves that investment in the right technology can turn into a new revenue stream for your hotel and its surrounding area.

Aiello Assistant is for you if:

  • You have great in-house F&B offering, but the guests always forget.
  • You already have partnerships locally and you are searching for the best way to promote it. (Part about Farglory Hotel Hualien above)
  • You don’t have partnerships yet, Aiello Assistant will tell you which ones make the most sense because with our device, you know your guest.

Your hotel can use the device to co-promote with surrounding businesses and expose must-see tourist spots to more visitors. For example, your guests can book a visit at a local farm, call a taxi, or reserve a table for a dinner date all with just one device. Just imagine that!

If you’re looking for ways to grow revenue in your hotel, power in-house marketing, and boost tourism in your local area, we’ve got you covered. Drive sales in your hotel with Aiello Assistant and make more informed business decisions today!

You are in charge.

If you would like to get more insight about voice AI technologies to accelerate your business, email us at enquiry@aiello.ai. Aiello will help you explore further.



Aiello Inc.

Aiello have developed an NLU SaaS Platform that provides organizations with a complete framework to build NLU based applications.